- I have never found a name that’s harder to SEO than mine.
Ever since I started to blog, I can’t seem to escape the monster that is “SEO”. Search Engine Optimization is in the back of my mind 24 hours of the day. I am constantly thinking about how to get my website onto the front page of various keywords in Google.
Medium has given me a new dimension to think about Search Engine Optimization. I’ve been building a brand outside of my name for sometime. I didn’t realize that I needed to build a brand with my name- Jun Wu, too. So, here I am on a Sunday afternoon, googling my name: Jun Wu.
I’m way down there on page 3. The link displayed is the one from an article appearing in Noteworthy — The Journal Blog about my Chinese identity.
A long time ago, my scholar parents who were extremely “smart” decided to pick my name from a dictionary. They found an extremely antiquated and obscure character that pronounced “jun” to be my name.
I have not met one chinese person who can even pronounce my name when they see the character. I always have to correct them. Even my chinese teacher in elementary school (in china) pronounced the name wrong in class.
To add to the confusion, in the last few decades, different characters of the same or similar pronunciation were used in many of the most popular boy’s names in China.
My name Jun is pronounced the same way as “Jun” = military in Chinese. During the 80s and 90s, working for the communist government or the military yielded great benefits for the Chinese. Everyone named their sons “Jun”.
It was “The #1 Masculine” name.
On top of that, “Jun” also means “handsome” in Chinese, Japanese and Korean.
Everyone named their sons “handsome” in all of these Asian countries.
To make matters worse, “Wu” is one of 10 most popular last names in China.
So, here you have it. I have one of the worst names to possibly SEO for Google rankings.
I have to outrank:
- A Research Scientist from Johns Hopkins University
- A PHD from Michigan Medicine
- A founder of an Asset Management Company
- A writer who has a page on Wikipedia
Do I have my work cut out for me?
Yes, I do. I am scared to search for my name in Amazon, Youtube and Pinterest.
In some ways, I’m glad that we are on a different search engine as the search engines used by some asian countries. Imagine who I will be competing against for SEO if every “Jun Wu” on the planet got together and published papers and books.
Why did I write this article?
You guessed it!
It’s for SEO, to make sure my name (Jun Wu) comes up on page 1 of Google.
About the Author
Jun Wu is a technologist turned freelance writer and a single mom. She lives in Upstate NY with her son. She blogs on wellplayedchild.com about parenting and entrepreneurship. You can find her most active on her Twitter and Instagram accounts @wellplayedchild.